3rd Summer Seminar in Marketing: Workshop on Marketing and Consumer Behaviour - Current Challenges

AEA181274

Conference

06 Jul 2018 TO 06 Jul 2018

http://www.wz.uw.edu.pl/portale/Summer%20Seminars%20in%20Social%20Sciences/artykul/26743/ssim-2018-call-for-papers

Agnieszka Kacprzaks

2018-05-31

University of Warsaw

Warsaw,  Poland

marketing#consumer behavior#Poland#emerging markets#digital marketing#mobile marketing#brand communities#marketing communication#marketing management#customer loyalty #service-dominant logic#customer value#experience marketing#cross-cultural consumer studies#young consumers#

University of Warsaw - a leading University in Central Europe - organizes a meeting on the current challenges in research in the area of marketing and consumer behavior.Qualied papers will be published in a special issue of “Journal of Marketing and Consumer Behaviour in Emerging Markets.”