14th SIMSR Global Marketing Conference

AEA181286

Conference

08 Feb 2019 TO 08 Feb 2019

https://simsr.somaiya.edu/simsr/connects/events/771/14th_simsr_global_marketing_conference

Dr.Kiran Sharmas

2018-09-10

K.J.Somaiya Institute of Management Studies & Research

Mumbai,  Maharashtra,  India

Consumer Behavior#Consumer Psychology and Cross-Cultural Research#

The theme for the 13th SIMSR Global Marketing Conference is "MARKETING TO MILLENNIALS - Share...Like...Buy." Marketers need to understand that to reach this generational cohort, it is absolutely imperative to communicate and comprehend the multaceted experiences and preferences that define them.