14th SIMSR Global Marketing Conference
08 Feb 2019 TO 08 Feb 2019
K.J.Somaiya Institute of Management Studies & Research
Mumbai, Maharashtra, India
Consumer Behavior#Consumer Psychology and Cross-Cultural Research#
The theme for the 13th SIMSR Global Marketing Conference is "MARKETING TO MILLENNIALS - Share...Like...Buy." Marketers need to understand that to reach this generational cohort, it is absolutely imperative to communicate and comprehend the multaceted experiences and preferences that define them.