14th SIMSR Global Marketing Conference

AEA199160

Conference

08 Feb 2019 TO 08 Feb 2019

https://simsr.somaiya.edu/simsr/connects/events/771/14th_simsr_global_marketing_conference

Dr.Kiran Sharmas

2018-09-10

K.J.Somaiya Institute of Management Studies & Research

Mumbai,  Maharashtra,  India

Consumer Behavior#Consumer psychology and Cross cultural research#Marketing Research##E marketing and digital Marketing#Marketing Communications#Branding#Retail marketing#Services Marketing#Tourism marketing#Fashion Marketing and Consumption#Marketing strategy#

The theme for the 13th SIMSR Global Marketing Conference is "MARKETING TO MILLENNIALS - Share.Like.Buy." Marketers need to understand that to reach this generational cohort, it is imperative to communicate and comprehend the multaceted combinations of experiences and preferences that define them.