Global Effective Pricing & Revenue Management Summit

AEA203109

Conference

05 Oct 2018 TO 05 Oct 2018

https://c-parity.com/3rd-annual-global-effective-pricing-revenue-management-summit/

Johns

2018-06-08

Corporate Parity

Barcelona,  Spain

Pricing, Revenue#

Global pricing is one of the most critical and complex issues that global firms face. Price is the only marketing mix instrument that creates revenues. All other elements entail costs. Thus, a company’s global pricing policy may make or break its overseas expansion efforts. Furthermore, a firm’s pri